Track is used in retail lighting designs because the heads can be moved. This feature is especially important to fluid merchandising that may find a living room group in a position one day and a dining room suite the next. Track heads must be moved along the track to provide the best product highlighting.
When the store is turned over for occupancy track heads are spaced uniformly along the length of the track. This isn't the intended placement just the most convenient way to communicate between the lighting designer and the installing electrician.Every head should be aimed and most should be relocated by the merchandising team.
It is equally important that track heads be aimed or moved every time merchandise is changed on the sales floor. Track lighting is intended to highlight the product. The visual interest created by properly aimed track lighting adds a lot to the sales floor.
The headline, "How many people does it take to change a bulb?" may sound like the opening for a lame joke but it is an important question. As with moving track heads, changing a bulb requires the track head to be reaimed. The answer to the question "How many?" is two. One person on the ladder to do the physical aiming and one person on the ground to direct the aiming.
Someone with design or merchandising skills should be involved when setting a display. The best technique is to turn all heads away from the display and add back, one at a time, until the desired effect is achieved. Where this has not been done the number of track heads can be reduced by 10% on the sales floor. Where the displays have been optimized it may be necessary to add heads to get the desired effect for the new merchandise.
Uniformly spaced track lighting is a clear indication that lighting has not been optimized for the merchandise display. It is also a likely indication that lighting costs are higher than need be for the desired effect.
Performing this sustainable lighting action leads to lower operating costs, more visually interesting merchandise displays and higher sales.